BOKSHA is the region’s premier online marketplace for Khaleeji modest couture, featuring distinctive pieces crafted by over 1,000 independent designers and boutiques. Their platform serves stylish women looking for unique, homegrown fashion.
Email Marketing (Klaviyo)
1.
before
Problem
BOKSHA faced significant challenges in leveraging email marketing to drive revenue:
• They were using a custom website that lacked a plug-and-play integration with Klaviyo, complicating data syncing and automation setup.
• No email marketing strategy or automation was in place to convert website visitors into subscribers or customers.
• They lacked branded email design templates and retention-focused email campaigns.
2.
after
Solution
We implemented a tailored strategy to transform BOKSHA’s email marketing efforts:
1. Klaviyo Migration and Integration:
• Collaborated with their developers to integrate their custom website with Klaviyo.
• Ensured continuous syncing of event data to trigger personalized email flows effectively.
2. Custom Email Flow Strategy:
• Designed a full suite of email flows targeting key customer behaviors and purchase stages.
• Created visually appealing email templates and crafted copy reflecting BOKSHA’s brand voice.
3. Subscriber Acquisition and Retention:
• Introduced pop-ups optimized to convert website visitors into subscribers.
• Developed a retention-focused strategy with targeted campaigns to drive repeat purchases.
4. Email Deliverability Optimization:
• Created a custom sending domain and followed strict sending protocols.
• Improved email deliverability and engagement by prioritizing highly engaged segments and scaling sending volume gradually.
3.
the wins
Results
In just 90 days, our efforts yielded remarkable results:
1. Revenue Growth:
Generated over $300,000 in email flow revenue.
2. Subscriber Growth:
Captured 7,000+ new subscribers, growing the database by 50%.
3. Engagement Metrics:
• Achieved a 40% average open rate.
• Improved click rates to 2.5%.
4. Scalable Success:
Established email flows that now generate six-figure monthly revenue on autopilot.
By successfully integrating Klaviyo, designing a tailored email strategy, and optimizing deliverability, we helped BOKSHA turn email marketing into a primary revenue channel. This transformation underscores the power of strategic email marketing in scaling revenue and engagement for e-commerce brands.
in numbers
Email revenue generated in 90 days
New subscribers added in 90 days
testimonials
Boksha
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Before
After
Increase in conversion rates from optimized email campaigns
Increase in monthly email revenue (from $2K to $88K in under 90 days)
results
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