Case Study - CanvasByNumbers

Canvas by Numbers is an e-commerce brand offering high-quality paint-by-number kits at competitive prices, leveraging artist partnerships to deliver exceptional designs.

Klaviyo Email Marketing + SMS for Canvas by Numbers

Google Ads

SMS Marketing

Email Marketing (Klaviyo)

1. before

Problem

Before working with us, Canvas by Numbers faced challenges on two key fronts:

• Email Marketing:

Their campaigns were sent to the entire list without segmentation, resulting in poor performance—open rates below 30% and click rates under 0.5%. Email revenue contributed only 18% of their total sales, with flows lacking strategic intent.

• Google Ads:

Their ad campaigns were underperforming, stuck in a ROAS plateau with no clear path for scaling or optimizing their account.

2. after

Solution

We implemented a comprehensive strategy to overhaul both email marketing and Google Ads:

1. Email Marketing:

• Developed strategic email flows with clear goals and customer-centric content.

• Created targeted audience segments to improve engagement and reduce unsubscribe rates.

• Redesigned email templates with compelling copy and visuals to resonate with their audience.

• Optimized forms, boosting sign-up rates and growing their email list.

2. Google Ads:

• Built a more strategic campaign structure to target high-value audiences effectively.

• Enhanced ad assets and copy to improve performance and expand reach.

• Applied data-driven optimizations to scale campaigns profitably.

3. the wins

Results

In just six months:

1. Email Marketing:

• Open rates increased to over 45%, and click rates improved to 1.2%.

• Email revenue grew from 18% to 30% of total revenue.

• Subscriber list expanded by 400%, driven by improved form performance.

2. Google Ads:

• Achieved scalable growth, contributing significantly to $2 million in total revenue within the first six months.

• Improved ROAS across campaigns, unlocking new opportunities for profitability.

Our tailored strategies for email marketing and Google Ads transformed digital performance for Canvas by Numbers. By focusing on strategic segmentation, creative excellence, and data-driven ad management, we helped them achieve remarkable growth and set the stage for continued success.

our work

in numbers

$2 mil

Revenue driven within the first six months

400%

Growth in email subscriber list

30%

Revenue attributed to email marketing

via Klaviyo (up from 18%)

testimonials

Canvas by Number

Client Name

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Before

After

500%

Increase in conversion rates from optimized email campaigns

4,300%

Increase in monthly email revenue (from $2K to $88K in under 90 days)

45%

Revenue attributed to email marketing via Klaviyo (up from 10%)

results

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3x Email Open Rate

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By integrating Klaviyo with their custom site and crafting targeted email flows, Boksha generated $300K+ in email revenue and added 7,000+ subscribers in just 90 days.

2.5% Click Rate

7,000+ New Subscribers

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SPORCKS

Strategic ad management and email marketing scaled Sporcks’ ad account to $700K in spend, contributing to $3.5M+ in total revenue within the first year.

$700K Ad Spend

$2.4M Revenue from Ads

40% Revenue from Email Marketing

faq

Frequently Asked Questions

How do you tailor your strategies to my e-commerce brand?

We believe no two e-commerce brands are the same. That’s why we start by deeply understanding your business, audience, and goals. Through audits, data analysis, and collaboration, we create personalized strategies that align with your brand’s unique needs, whether it’s driving new customer acquisition, increasing retention, or optimizing your website for conversions.

What kind of results can I expect from working with your agency?

Our focus is on measurable growth. Depending on your goals, you can expect improved ROAS, higher conversion rates, increased email-driven revenue, and scalable growth. While results vary based on factors like ad spend and audience size, we’re committed to delivering strategies that maximize every dollar you invest.

What industries do you specialize in?

We specialize in working with e-commerce DTC brands across a variety of industries, including clothing, supplements, sports, hobbies, art, health, and travel. Our diverse experience allows us to understand the unique challenges and opportunities in each niche, so we can craft strategies that resonate with your audience and deliver results tailored to your market.

How long does it take to see results?

Achieving optimal results requires time, strategy, and testing. While some improvements may be noticeable in the early stages, we recommend a commitment of at least three months to allow us to fully analyze data, optimize campaigns, and implement strategies effectively. Growth is a process, and we’re dedicated to ensuring long-term success for your brand.

How do you communicate and keep me updated?

We prioritize clear and frequent communication. You’ll receive regular performance reports with actionable insights, along with scheduled check-ins to discuss progress and align on future strategies. Plus, our team is always available to answer any questions or provide updates as needed.

What industries do you specialize in?

What email marketing platforms do you work with?

We specialize in Klaviyo and are proud to be a Klaviyo Gold Partner. We also work with other platforms such as ActiveCampaign, Omnisend, Sendlane and Mailchimp, depending on your brand’s needs. Our expertise ensures you get the most out of your email marketing platform, no matter which one you use.

Do you work with specific e-commerce website platforms?

We primarily work with Shopify and Shopify Plus, which power the majority of our e-commerce clients. However, we’re also experienced with other platforms like WooCommerce, BigCommerce, and Magento. Our strategies are designed to seamlessly integrate with your existing platform to optimize performance and drive conversions.