Case Study - Daylight Curfew

Daylight Curfew is a design studio and lifestyle brand collaborating with renowned artists and brands such as Adult Swim, Cartoon Network, and Run The Jewels. Their unique, artistic approach makes them a standout in the lifestyle and design space.

Meta Ads, Klaviyo Email Marketing + SMS for Daylight Curfew

Paid Social

SMS Marketing (Klaviyo)

Email Marketing (Klaviyo)

1. before

Problem

• Their email platform was not optimized for their business, resulting in low engagement (10% open rate, <1% click rate).

• The subscriber list required cleaning to remove spam and bot entries.

• Flows and campaigns were unstructured, and the email design did not align with their brand.

• They lacked a strategic approach to campaigns and audience segmentation to drive conversions.

2. after

Solution

We implemented a complete overhaul of their email marketing system and introduced SMS marketing:

1. Email Migration and Cleanup:

• Successfully migrated their list and event data to Klaviyo, removing spam and bot emails.

• Cleaned and segmented their subscriber list for better targeting and engagement.

2. Flows and Campaigns:

• Designed a comprehensive flow content plan with personalized paths for different segments.

• Created a campaign calendar with targeted strategies for segmented audiences.

• Introduced strategic pop-ups tailored to various website visitors.

3. SMS and Loyalty Program:

• Developed an SMS marketing plan to collect subscribers and drive timely, targeted messages.

• Integrated Yotpo and Klaviyo to create a loyalty program to increase customer retention.

3. the wins

Results

In just 30 days, our work delivered remarkable improvements:

1. Email Revenue:

Increased revenue from 25% to 40% of total revenue, driving an additional $40,000+ in email sales.

2. Engagement Metrics:

• Open rates improved by 70% and reached to an avg. of 50% or more.

• Click rates increased by 200%, reaching 2%+.

• Placed order rate from emails grew by 300%.

3. SMS Strategy:

Launched a detailed SMS marketing plan, building a foundation for consistent SMS-driven revenue.

Through a revamped email marketing strategy, a successful platform migration, and the introduction of SMS marketing, we helped Daylight Curfew achieve outstanding results. Their email and SMS marketing now drive significantly higher engagement and revenue, setting the stage for continued success.

our work

in numbers

200%

Increase in click rates, reaching over 2% click rate

$40K

Additional email revenue in just 30 days of working with us

45%

Revenue attributed to email marketing via Klaviyo (up from 30%)

testimonials

Daylight Curfew

Jason

Elcin is a standout in digital marketing, skillfully managing our newsletters and online advertising with exceptional organization and strategic insight. Her thorough approach and unwavering commitment to deadlines have greatly enhanced our presence on platforms like Facebook and Google, making her an invaluable asset to our team. Her contributions are not just in execution but helping us shape our marketing strategies, ensuring we consistently meet our goals with great results.

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Before

After

500%

Increase in conversion rates from optimized email campaigns

4,300%

Increase in monthly email revenue (from $2K to $88K in under 90 days)

45%

Revenue attributed to email marketing via Klaviyo (up from 10%)

results

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faq

Frequently Asked Questions

How do you tailor your strategies to my e-commerce brand?

We believe no two e-commerce brands are the same. That’s why we start by deeply understanding your business, audience, and goals. Through audits, data analysis, and collaboration, we create personalized strategies that align with your brand’s unique needs, whether it’s driving new customer acquisition, increasing retention, or optimizing your website for conversions.

What kind of results can I expect from working with your agency?

Our focus is on measurable growth. Depending on your goals, you can expect improved ROAS, higher conversion rates, increased email-driven revenue, and scalable growth. While results vary based on factors like ad spend and audience size, we’re committed to delivering strategies that maximize every dollar you invest.

What industries do you specialize in?

We specialize in working with e-commerce DTC brands across a variety of industries, including clothing, supplements, sports, hobbies, art, health, and travel. Our diverse experience allows us to understand the unique challenges and opportunities in each niche, so we can craft strategies that resonate with your audience and deliver results tailored to your market.

How long does it take to see results?

Achieving optimal results requires time, strategy, and testing. While some improvements may be noticeable in the early stages, we recommend a commitment of at least three months to allow us to fully analyze data, optimize campaigns, and implement strategies effectively. Growth is a process, and we’re dedicated to ensuring long-term success for your brand.

How do you communicate and keep me updated?

We prioritize clear and frequent communication. You’ll receive regular performance reports with actionable insights, along with scheduled check-ins to discuss progress and align on future strategies. Plus, our team is always available to answer any questions or provide updates as needed.

What industries do you specialize in?

What email marketing platforms do you work with?

We specialize in Klaviyo and are proud to be a Klaviyo Gold Partner. We also work with other platforms such as ActiveCampaign, Omnisend, Sendlane and Mailchimp, depending on your brand’s needs. Our expertise ensures you get the most out of your email marketing platform, no matter which one you use.

Do you work with specific e-commerce website platforms?

We primarily work with Shopify and Shopify Plus, which power the majority of our e-commerce clients. However, we’re also experienced with other platforms like WooCommerce, BigCommerce, and Magento. Our strategies are designed to seamlessly integrate with your existing platform to optimize performance and drive conversions.