Case Study - Sporcks - Cetin Digital

Sporcks is a high-performance e-commerce brand based in Spain, specializing in sports socks designed for runners, cyclists, and tennis/padel enthusiasts. Renowned for their vibrant designs and exceptional quality, Sporcks serves athletes who demand functionality and style.

Meta Ads + Klaviyo Email Marketing + SMS for Sporcks

Paid Social

SMS Marketing (Klaviyo)

Email Marketing (Klaviyo)

1. before

Problem

Before partnering with Cetin Digital, Sporcks faced significant growth challenges. Despite their best efforts, their Meta ad campaigns had hit a plateau with a 2x ROAS (Return on Ad Spend).

Scaling their ad performance felt impossible, and their revenue from email marketing on Klaviyo was almost negligible. Sporcks needed expert intervention to unlock their growth potential and bring their brand to the next level.

2. after

Solution

Cetin Digital stepped in with a multi-pronged strategy tailored to Sporcks’ unique needs and goals:

1. Meta Ads Optimization & Scaling:

• Scaled ad spend from $30K to $80K per month without sacrificing efficiency.

• Identified opportunities to refine audience targeting and enhance creative assets.

2. Klaviyo Email Marketing Transformation:

• Revamped Sporcks’ email marketing strategy to create impactful campaigns and automated flows.

• Implemented key workflows such as welcome series, abandoned cart recovery, and post-purchase engagement.

• Focused on personalization to enhance customer engagement and lifetime value.

3. the wins

Results

Our partnership with Sporcks delivered transformative results:

1. Ad Revenue:
Achieved an average ROAS of 3.5x in the first year, scaling their ad account to $700K per year in ad spend.

2. Email Marketing:
Increased email marketing revenue from 5% to an astounding 40% of their total revenue.

3. Overall Revenue Impact:

Our efforts helped drive over $3.5 million in total revenue within the first year.

Cetin Digital’s strategic approach to paid advertising and email marketing helped Sporcks break through their growth barriers, scale their brand, and achieve consistent profitability. With improved digital marketing performance, Sporcks now dominates its niche and serves as a shining example of how data-driven strategies can revolutionize an e-commerce business.

our work

in numbers

$700k

Advertising dollars managed in first year

$2.4 mil

Revenue attributed to advertising

40%

Revenue attributed to email marketing via Klaviyo

testimonials

Sporcks

Client Name

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Before

After

500%

Increase in conversion rates from optimized email campaigns

4,300%

Increase in monthly email revenue (from $2K to $88K in under 90 days)

45%

Revenue attributed to email marketing via Klaviyo (up from 10%)

results

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faq

Frequently Asked Questions

How do you tailor your strategies to my e-commerce brand?

We believe no two e-commerce brands are the same. That’s why we start by deeply understanding your business, audience, and goals. Through audits, data analysis, and collaboration, we create personalized strategies that align with your brand’s unique needs, whether it’s driving new customer acquisition, increasing retention, or optimizing your website for conversions.

What kind of results can I expect from working with your agency?

Our focus is on measurable growth. Depending on your goals, you can expect improved ROAS, higher conversion rates, increased email-driven revenue, and scalable growth. While results vary based on factors like ad spend and audience size, we’re committed to delivering strategies that maximize every dollar you invest.

What industries do you specialize in?

We specialize in working with e-commerce DTC brands across a variety of industries, including clothing, supplements, sports, hobbies, art, health, and travel. Our diverse experience allows us to understand the unique challenges and opportunities in each niche, so we can craft strategies that resonate with your audience and deliver results tailored to your market.

How long does it take to see results?

Achieving optimal results requires time, strategy, and testing. While some improvements may be noticeable in the early stages, we recommend a commitment of at least three months to allow us to fully analyze data, optimize campaigns, and implement strategies effectively. Growth is a process, and we’re dedicated to ensuring long-term success for your brand.

How do you communicate and keep me updated?

We prioritize clear and frequent communication. You’ll receive regular performance reports with actionable insights, along with scheduled check-ins to discuss progress and align on future strategies. Plus, our team is always available to answer any questions or provide updates as needed.

What industries do you specialize in?

What email marketing platforms do you work with?

We specialize in Klaviyo and are proud to be a Klaviyo Gold Partner. We also work with other platforms such as ActiveCampaign, Omnisend, Sendlane and Mailchimp, depending on your brand’s needs. Our expertise ensures you get the most out of your email marketing platform, no matter which one you use.

Do you work with specific e-commerce website platforms?

We primarily work with Shopify and Shopify Plus, which power the majority of our e-commerce clients. However, we’re also experienced with other platforms like WooCommerce, BigCommerce, and Magento. Our strategies are designed to seamlessly integrate with your existing platform to optimize performance and drive conversions.