Travelpro® is the #1 softside luggage brand in the USA, renowned for its premium-quality, innovative luggage and travel accessories. Trusted by travelers and airline crews from over 100 airlines, Travelpro® leads the industry with its commitment to excellence.
Email Marketing (Klaviyo)
SMS Marketing
1.
before
Problem
Before working with us, Travelpro® faced significant challenges in their email marketing efforts:
• Their email campaigns lacked a clear strategy, leading to low engagement and poor conversions.
• Existing email flows were underdeveloped, with minimal triggers and few targeted messages.
• Their email revenue stagnated at $2K-$5K per month, with limited growth potential.
2.
after
Solution
We implemented a custom email marketing strategy designed to address these pain points:
1. Strategic Flows:
• Designed robust, branded email automations triggered at the right moments for the right audience.
• Focused on customer lifecycle stages to maximize relevance and impact.
2. Campaign Revamp:
• Developed engaging, high-performing email campaigns aligned with Travelpro®’s brand voice and image.
• Leveraged segmentation to target specific customer profiles, boosting engagement.
3. Performance Optimization:
• Continuously tested and iterated on campaigns to improve key metrics like open rates, click rates, and conversions.
• Enhanced deliverability to lower unsubscribes, spam complaints, and bounce rates.
3.
the wins
Results
Our work delivered transformative results in just 90 days:
1. Revenue Impact:
Monthly email revenue skyrocketed from $2K to over $88K, representing a dramatic increase in profitability.
2. Engagement Growth:
• Open rates improved to 45%.
• Click rates increased to 4%.
• Conversion rates grew by 500%.
3. Audience Growth:
Enhanced audience engagement led to more repeat purchases and new customer acquisitions.
With a tailored email marketing strategy and optimized use of Klaviyo, Travelpro® now generates substantial revenue through personalized email campaigns and flows. This success showcases the power of strategic email marketing in driving sales, building engagement, and creating a superior customer experience.
our work
our work
in numbers
Increase in conversion rates from optimized email campaigns
Increase in monthly email revenue (from $2K to $88K in under 90 days)
Revenue attributed to email marketing via Klaviyo (up from 10%)
testimonials
TravelPro Europe
Susana
Working with Elcin has been an absolute pleasure. From the very beginning, she demonstrated a deep understanding of our company’s needs and goals. Her expertise with Klaviyo, in particular, was truly impressive. She was able to leverage the tool in creative ways to help us achieve our growth objectives.
Throughout our engagement, Elcin was proactive, responsive, and communicative. She provided regular updates on our campaigns, and was always open to feedback and suggestions. What really stood out to me was her ability to think strategically about email marketing. She helped us develop a comprehensive email strategy that aligned with our broader marketing goals.
Perhaps most importantly, Elcin delivered results. Thanks to her work, our email campaigns saw significant increases in engagement and revenue. She was able to identify opportunities for optimization and testing, and was constantly iterating on our campaigns to improve performance.
Overall, I would highly recommend Elcin to anyone looking for an expert in email marketing, and specifically in the use of Klaviyo. She is a true professional, a pleasure to work with, and will undoubtedly help you achieve your marketing goals. Thank you, Elcin, for your outstanding work!
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Before
After
Increase in conversion rates from optimized email campaigns
Increase in monthly email revenue (from $2K to $88K in under 90 days)
results
Other Case Studies
SPORCKS
DAYLIGHT CURFEW
Done-for-you email flows, SMS, and campaign management increased email revenue from 30% to 40% in just 30 days.
